Margin
Selling More. Keeping Less.
Trade spend, freight, promotions, and distributor fees can quietly eat into your profits, even when sales look strong.
Free 60-Minute Workshop for Food, Beverage & Wellness CPG Founders
Fill Your Missing Rung.
“Where the Hell Is All My Money Going?”
Sales are growing. Cash is tight.
And the numbers aren’t telling the whole story.
HUB
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LOGOPresented by
[Hub name here]
[Your chosen date here] at [Time]
Free workshop
45 minutes
of teaching
of teaching
15 minutes
of live Q&A
of live Q&A
Join the Free Workshop
✓ Free to attend✓ Replay included✓ CPG founders only
No financial expertise needed. Just bring your questions.
A Note From Siri
A Short Message from Siri:
You’ve put a lot into building this business.
Your sweat, tears, time, savings, energy, and a whole lot of your heart.
I know how much it matters to get this right.
I’ve spent 20 years working in financial operations, and I’ve seen how often good businesses struggle because the information their founders need isn’t reaching them in a useful way.
That’s what this workshop is about.
I want to help you see what’s happening with your money, understand what your numbers are trying to tell you, and make decisions with more confidence.
A short message
from Siri
from Siri
The Lived Reality
Your Business Is Growing. So Is the Pressure.
Revenue is going up. You’re getting into more stores. Maybe you’ve added a distributor, hired help, or invested in another production run.
From the outside, things look like they’re working.
But inside the business, cash is still really tight.
You’re selling more and somehow keeping less.
Every new opportunity seems to require more money before it brings any back. Your financial reports tell you what happened last month, but they don’t always help you decide what to do next.
And the questions keep piling up. You’re not imagining that disconnect!
Growing a CPG business introduces financial complexity that basic accounting reports weren’t designed to help you navigate.
Why is cash so tight if sales are growing?
Can we afford to take on this new retailer?
Where is all my money going?
What should I prioritize next?
Do I have enough cash to keep growing?
Are we actually profitable?
The Missing Rung
Fill Your Missing Rung:
The Critical Gap Between Growing Sales and Growing Profits.
You probably already have people helping you with the numbers.
Your bookkeeper keeps the records organized. Your CPA handles taxes and compliance. You make the big decisions.
Each of those roles matters.
But there’s often a huge gap between knowing what happened financially and understanding what to do about it.
That’s the Missing Rung: Strategic Finance.
It’s the financial perspective that connects your numbers to decisions about pricing, margins, inventory, cash, and growth.
Without it, you’re left trying to make forward-looking decisions using information that mostly looks backward.
Leadership / CEO
Where you make decisions about the future of your business.
Strategic Finance: The Missing Rung
Where financial information becomes insight for decisions about growth, cash, and profitability.
CPA
Where taxes, compliance, and financial reporting are handled.
Bookkeeping
Where transactions are recorded and organized.
The Four Pains
Four Places Your Money Is Slipping Away.
Growing a CPG brand comes with financial challenges that aren’t always obvious in your reports. Here are four places worth looking.
Cash
Growth Is Draining Your Cash.
You’re paying for inventory and production long before customers pay you. More sales don’t always mean more cash in the bank.
Complexity
More Growth. More Moving Parts.
More SKUs, retailers, and distributors make it harder to see what’s profitable and what’s holding you back.
Risk
The Cost of What You Can’t See.
One pricing decision, promotion, or new retail account can cost you money long before the impact shows up in your reports.
What You’ll Walk Away With
What You’ll Discover in Just 60 Minutes.
Four practical insights to help you understand where your money is going and make smarter decisions as you grow.
1
Where Your Profits Are Really Going
Discover how hidden costs, trade spend, and sales channels can quietly eat into your margins, even when revenue is growing.
2
Why Your Financial Challenges Are Connected
See how margin, cash, complexity, and risk feed into one another, and why fixing one problem at a time isn’t always enough.
3
The Missing Piece in Your Financial Support
Understand how strategic finance bridges the gap between your accounting reports and the decisions that drive profitable growth.
4
What’s Keeping You Stuck, and How to Move Forward
Uncover five common founder beliefs that can hold you back, and the shift that helps you lead with greater clarity and confidence.
What You Cannot See Is Scarier Than What You Can.
Once you can see and understand your data, your fear transforms into information, and information is something you can act on with confidence.
Siri Amrit Khalsa, CMA
CEO | Financial Strategist | CPG Expert
What Becomes Possible
Stop Guessing. Start Making Decisions You Can Stand Behind.
When this function gets filled, here’s what founders who’ve done it usually say.
Mornings
Their Mornings Change.
They open the laptop with a plan instead of a pit in their stomach.
Sleep
Their Sleep Changes.
They put the business down at the end of the day and pick it back up in the morning.
Decisions
Their Decisions Change.
They say yes or no to the next retail door, the next hire, the next production run from a position of confidence.
Purpose & Profit
The Bigger Thing Changes.
They prove that a values-driven business can be financially sustainable on its own terms, and that purpose and profit are not in conflict.
Testimonials
Founders Find Clarity and Confidence With the Right Financial Support.
Here’s what’s possible when you have the financial insights, systems, and support to make better business decisions.
“
This comprehensive approach has not only stabilized our financial health but also reduced our overall spending. We experience more peace of mind and confidence in our financial decisions.
Anastasia Stewart
Founder, Kindred Cultures
“
The idea of both the financial storytelling and also the systems architecture is a really interesting twist, a different value. Obviously they’re all overlapped and interconnected, but it does feel unique. Bringing in the AI idea there, too.
Henry
Co-Founder, Tannin Rinse
“
Running a business without clean data felt like trying to steer through fog. We were constantly reacting. Working with Aligned Impact has given us a foundation of clarity and confidence.
Fiona Hepher
Co-Founder, Sansorium
“
My systems were clunky, I had fog, I needed more clarity. I was making sh*t up as I went based on intuition. I’ve been looking for you for a long time. I’m so happy. I’m so grateful. Honestly, this is so meaningful for me.
Emily McInnes
Eye Buy Art
Better Numbers. Better Decisions. A Stronger Business.
Meet Siri
Hi, I’m Siri.
I’m Siri Amrit Khalsa, CMA, and I help food, beverage and wellness CPG founders understand the financial side of their businesses so they can make better decisions about growth.
I’ve spent 20 years working in financial operations, helping businesses navigate the space between where they are and where they want to go.
I’ve worked inside businesses where every decision mattered, including serving as CFO of a family landscaping company as it grew from $8 million to $18 million in revenue over four years. I also helped navigate its eventual sale.
My relationship with numbers started much earlier. At 16, I identified $100,000 in hidden profit in a business, and I’ve been doing this kind of work ever since.
What I’ve learned is that the numbers are only useful when they help someone make a better decision.
Today, I work with founders building purpose-driven CPG brands, particularly businesses in the $500K to $5M revenue range.
I know you didn’t start your company because you wanted to spend your days worrying about margins, cash flow, making payroll and sifting through financial reports.
You started because you believed in what you were creating.
My work is about helping you build the financial understanding, systems and support to keep building your dream and team, without the added stress and guesswork.
20 years
In financial operations
CMA
Certified Management Accountant
$8M to $18M
Scaled as CFO in four years
7.5x EBITDA
Exit, against a 5x market rate
$500K to $5M
The only revenue range he serves
Before We Meet
Everything You Need to Know Before We Meet.
It’s perfectly normal to feel stuck at this stage of business, and the purpose of this workshop is to help you find your way through.
Who It’s For
Made for CPG Founders.
For food, beverage and wellness founders navigating growth, tight margins, and cash flow challenges. No finance background needed.
What to Expect
Block the Full 60 Minutes.
45 minutes of teaching and real CPG examples, then 15 minutes of live Q&A. Come with your notebook open and other tabs closed. The moments that land hardest tend to land in the second half.
How to Prepare
Come As You Are.
You don’t need your financials sorted or your contribution margin memorized. Bring the questions keeping you up at night, and an honest sense of the corner of your business you avoid looking at. That’s your starting line.
Join Me
Turn Your Hard Work Into a Stronger, More Profitable Future.
You’ve built something meaningful. Now let’s make sure the numbers are working as hard as you are.
If anything on this page felt like it was written about you, that is not a coincidence. It is what I hear from CPG founders in this range, and it is the reason I built this workshop.
Free
60-minute
workshop
60-minute
workshop
45 minutes
of teaching +
real CPG examples
of teaching +
real CPG examples
15 minutes
of live Q&A
of live Q&A
I’d love to see you there.
Siri
Siri
Free Workshop
Save Your Free Seat
No financial background needed. Just bring your questions.